Memes are big news now. Whether they're influencing elections, making fun of the days events, or bringing someone or something 15 seconds of fame, it's safe to say, for better or worse, memes are shaping modern culture. From old favorites such as Grumpy Cat, to the controversial Pepe, memes are changing the way we communicate.
If a “boring” insurance company wanted to become relevant for Millennials and Generation Z-ers, it’s only fitting they would use their language, the language of memes.
So, Geico will launch a tongue-in-cheek Meme Insurance. After all once the world is run on memes, we must protect them.