14 European countries allow same-sex marriage. Switzerland is still not one of them.
I was lucky to be part of a team that applied design and conceptual skills to help Pink Cross, Switzerland's largest LGBT rights organization, raise awareness and collect money to support the cause.
8 ads pairing 16 bills showed 16 faces that met where facing pages meet for a kiss in support of gay marriage in Switzerland.
The Kissing Bills went up on billboards in Zürich and Bern.
And in celebration of its 25th anniversary Pink Cross launched a limited series of credit cards featuring the Kissing Bills. With every use of a Kissing Bills card 1% of the fees is donated to Pink Cross helping fuel their fight.
The campaign got picked up in 360° MAGAZINE, gay.ch, Queer.de, TÊTU, Mannschaft Magazin, W&V, and others. And while marriage equality has not yet been reached in Switzerland the campaign has generated a 27% increase of donations for the cause.